Bulk SMS Service
SMS is the short form of “Short Messaging Service”. This is a service which delivers text messages to mobile handsets. SMS is a general term which refers sending and receiving text messages via mobile phones.
India has more than 500 Million Mobile subscribers and they are growing at the rate of 10 million new subscribers per month. Billions of SMS messages are delivered between individual consumers each month but the use of SMS as a part of business and marketing strategies is (relatively) low.
Standard communications mediums available today for marketing and advertising are usually rated on three factors: Reach, Cost Effectiveness and Simplicity. Popular mediums like Television, Radio, Internet, Telephone etc. has their own benefits and limitations when measured with these parameters. SMS (text messaging) is emerged in this area and been proven as a simple, cost effective and most reachable medium.
More and more organizations are realizing the benefits of SMS, and using it as a new medium for their marketing communications strategies. The reason for this increase of SMS in business usage is very obvious. SMS is extremely cost-effective and can bring high-response-rates, which can help you to acquire and retain consumers, sell and promote products, deliver loyalty, and reinforce branding efforts.
Considering the potential of using the SMS for reaching a larger audience, it is a limitation to send SMS using mobile device. Sending SMS trough a cell phone or any mobile device is very time consuming, inconvenient and ineffective. This has arose the need of an effective solution to send SMS in bulk.